Lioneyes Surf Report

Somethign New

2011-03-16T09:02:00.003-04:00

Been working on SEVEN TIKI Spiced Rum for over a year now and we've brought them into an endemic position within the surf industry. New pic of TW SURF ad by Body Glove.

Come get down with the get down at Surf Expo!

2010-01-08T09:17:00.002-05:00

Latest on Sea Shepherd vs. Japanese Whalers

2010-01-06T13:45:00.000-05:00

And the SURFER Poll Award Oscar goes to...

2010-01-04T16:05:00.001-05:00

Mad Clips Surfer Poll Awards Part 2 from Josh Coville on Vimeo.

Craikey, Ryan

2009-12-30T16:07:00.001-05:00

A week in Yallingup with Ry Craike and friends. from Tom Jennings on Vimeo.

Eastern Surfing Association and Texas Gulf Surfing Association Announce 2010 East Coast Scholastic Surfing Championships

2009-12-28T11:54:00.000-05:00

FOR IMMEDIATE RELEASE:

Eastern Surfing Association and Texas Gulf Surfing Association Announce 2010 East Coast Scholastic Surfing Championships

$5,000 open divisions prize purse highlights first ever scholastic and pro-am dual-organization event

Virginia Beach, Va. and Corpus Christi, Tex. — December 28, 2009 — It’s back, it’s on and it’s bigger than ever. Eastern Surfing Association®, the 10,000 member governing body of amateur surfing for the East Coast of the United States founded in 1967, and Texas Gulf Surfing Association, the official member-based governing body of Texas surfing founded in 1988, today announced a joint partnership in holding the 2010 East Coast Scholastic Surfing Championships. Being held in New Smyrna Beach, Fla., from March 26-28, 2010, the event will feature surfers from the entire East Coast and Texas competing for scholarship money for their college educations, and will feature a $5,000 prize purse for the Open Shortboard division and Open Longboard division. All interested surf teams may print the personal entry form and the tag team entry form.

“In addition to giving away an unprecedented amount of money for college scholarships to winning teams and individuals, we’ve upped the ante by providing pro-am events totaling $5,000 in prize money for the East Coast’s and Texas’ best surfers,” stated Debbie Hodges, executive director of the Eastern Surfing Association (ESA). “Holding an event of this caliber, and offering the amount of prize money we are, wouldn’t be possible without the participation of TGSA and I’m proud we could come together for the best interests of the surfers in our shared geographical regions.”

Open to members and non-members of both organizations from Texas to the Great Lakes, the contest hopes to build upon the foundation of past Scholastic events with champions including the Hobgoods, four-time world champ Lisa Anderson and nine-time world champ Kelly Slater.

“Member organizations, such as ESA and TGSA, understand the importance of giving back to their community and contributing to the future of the people who shape, and will shape, our organizations for years to come. It is the best possible thing we can do,” stated Julie Doyle, president of the Texas Gulf Surfing Association (TGSA). “This is going to be the biggest, best and most widely talked about event Texas has ever produced and participated in, and holding it at a location renown for high-performance surfing and 300-plus days of contestable surf a year will guarantee a great event for everyone. Plus, nothing raises the bar of competition like scholarships and prize money. When ESA called up, TGSA jumped at the chance to be part of this new, exciting format.”

Featuring four-man computerized-scoring heats, a concert on March 26th with a free banquet bash for contestants, and an awards presentation followed by an after-party, this contest will set the benchmark for all other scholastic contests nationwide. Entrants are encouraged to sign up as soon as possible and continuously check the ESA Web site and the TGSA Web site for preferred hotel accommodations.

ABOUT EASTERN SURFING ASSOCIATION
Eastern Surfing Association (ESA), the largest amateur surfing association in the world and established in 1967, is a 501 (c) 3 non-profit organization, dedicated to promoting and preserving the spirit of surfing through their regional programs and through the support of 26 districts on the East Coast, Gulf Coast, Great Lakes and Puerto Rico. For more information about the ESA, please visit www.surfesa.org.

ABOUT TEXAS GULF SURFING ASSOCIATION
Texas Gulf Surfing Association (TGSA), the official member-based governing body of Texas and established in 1988, is a 501 (c) non-profit organization. TGSA’s mission statement is to promote the sport and spirit of surfing on the Texas coast through healthy competition while promoting good sportsmanship, supporting education, and environmental awareness.

Editor’s Note: Logos and images and are available by contacting Ryan Marks of Lionize PR at 407.242.8548 or ryan@lionizepr.com.

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Lil' Ditty from Sean Benik

2009-12-18T12:47:00.004-05:00

Sean Benik's got some pretty tight sh&t out there... one example.

New Smyrna Compilation from Sean Benik on Vimeo.

Pipe's On!

2009-12-15T15:34:00.002-05:00

CHAMP CROWNED TODAY!!

Pipe's On!! http://bit.ly/8yYkjv

NSB Montage

2009-12-14T15:37:00.002-05:00

Contest #2 ESA NCFL

2009-09-17T11:03:00.002-04:00

March 6, 2009 Lionizepride Newsletter

2009-03-06T15:42:00.002-05:00

Completed Surf First surveys for a few of my surf spots... or are they breaks?? It's easy; go do it.

Local Scenes:

A Bikini From Dane Reynold's Trunks --- Owl Chapman Sues TSJ and lost --- Triple match point in ping-pong decided Nixon's High Tide Hold 'Em; more coverage from Brendon Thomas --- Checking in with John "The Hungry Walrus" Maher --- Jon Coen's wife is a trooper (look who got the pics?) --- Think Clark Little understands the power of PR? Images --- Hey Cali surfers!! --- A Standup World --- Aaron Chang's Solana Beach gallery ---

World Scenes:

Contact Allen Malone at TW BIZ for special pricing on Ads, tell him Ryan from Lionize sent you --- Women's pro surfing world tour schedule might be headed for a wipeout --- RUSTY Releases it's First SUP ---

Intelligere:

Web Analytics for Social Media --- Would you rather have your own social network or virtual world? I can make the social network a possibility, but the virtual world sounds way too expensive --- 4 points to consider when tackling Twitter --- Pope says to give up social networking "It's the devil!!" ---

Want to pass the time? Check out www.youriding.com.

In case you need a job go to www.malakye.com.

A Board To Have A Beer With

2009-02-16T09:13:00.002-05:00

Adrenalina, could there be a worse name, named their four proposed PacSun board members. Hilarity... The list sounds like a good group to have a beer with, but to run a company...

Adrenalina names nominees to PacSun board

Ryan

The Hungry Walrus' "South of the Border"

2009-02-13T13:47:00.002-05:00

Enjoy the reading.

Ryan

The Rush to Social Networks

2009-02-11T06:48:00.001-05:00

Excerpts:

"eMarketer estimates that in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007."

"eMarketer projects that 79.7 million people, 40% of US Internet users, will create content on social networks at least once a month in 2009, either by updating a profile or communicating publicly."

This is good news to create models to monetize the vast social networks.

Ryan

Google's new Ajax-powered search results breaks search keyword tracking for everyone

2009-02-10T07:00:00.001-05:00

"Just know this: a major update that Google is testing has completely broken the ability for any external analytics service like Clicky to determine the search query used by a visitor arriving at your web site."

Google's new Ajax-powered search results breaks search keyword tracking for everyone
http://getclicky.com/blog/150/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking-for-everyone

Source:
http://smackdown.blogsblogsblogs.com/2009/02/02/what-will-really-break-if-google-switches-to-ajax/

Newspapers Launch PR Campaign Pleading for More Readers

2009-02-05T08:41:00.001-05:00

Ironic, but true. Good argument made about lack of content, not lack of revenue for declining readership.

Ryan

The Traits of a Collaborative Agency

2009-01-29T10:24:00.000-05:00

Adam Cahill is spot-on.

Ryan

Knew this was coming...

2009-01-26T07:17:00.001-05:00

VF Corp. buying DC Shoes!! Just pure speculation, but I knew Quik had to get rid of that brand. Time to get back to the basics.

Cheers, Ryan

OPINION: Shaun Tomson Thinks ASP Needs Pros, Not Bros

2008-12-02T09:52:00.000-05:00

Here is the essence of my online response:

Shaun Tomson deserves respect, he’s earned it, but I’m not sure the ASP needs a big time PR firm. What it needs is a PR firm that knows surfing- Lionize PR, SnL Communications and Bill Byrne PR are some really good examples. The most important aspect of any PR campaign is passion and only the people who surf will get it and know how to pitch it. If the ASP wants more exposure they should sign a TV deal, which looks like it may happen soon with the recent Alli announcement- although I know it’s not quite there yet. All the money that pays the major sports teams players comes from TV deals. The model is out there.

A PR firm will not make ASP a better product as Shaun addresses with regards to the commentary. With each brand investing millions into the comp, they deserve to have their own commentary. Although I know scholarships may exist, if you look at every major sports association they invest huge amounts of time and resources to non-profits and charities. The ASP needs to get behind a charity, few are fine but focus on one, and require WCT & WQS surfers to spend time in their community building playgrounds, surf camps, schools, irrigation systems, etc.

The nature of surfing is that we are all slackers. And there is some truth to that. We skip school, work and responsibilities to go surfing. It’s our lifestyle and the foundation of our hero’s personalities. You can’t rewire the surfing culture for the MSM, but you can show that when there isn’t surf we’re giving back.

The disturbing inaccuracy behind Google Analytics

2008-11-18T09:53:00.000-05:00

I'm not knocking Google, but this is a great post...

The disturbing inaccuracy behind Google Analytics

LionizePride.com: An Interactive E-Newsletter for Surfers

2008-11-07T13:59:00.003-05:00

Sign-up, contribute content, and have it distributed worldwide for free

ORLANDO — NOVEMBER 5, 2008 — Lionize PR, an Orlando-based public relations and marketing firm specializing in the surfing community, today announces the launch of LionizePride.com. E-mailed to opt-in parties throughout the world, the e-newsletter’s content will be a combination of major news and reader submissions with embedded links if available. Sign-up and provide content at www.lionizepride.com.

“LionizePride.com is an avenue for publicity for those who can’t or don’t want to write a press release, don’t have the resources to pay someone to write one, or don’t know how to get it front of people who could read it,” stated Ryan Marks, president of Lionize PR. “While we’ll incorporate major news into the mix, I hope it will be utilized by the brands, the people and the organizations that could benefit the most from free publicity.”

Based on the concept that lions form social bonds called prides to hunt, educate and survive, LionizePride.com was born. By spreading the word about recent happenings, surfers have an avenue to contribute to the community instantaneously and have it broadcast worldwide.

“What I’ve found is that there is a ton of people who contribute to the surfing culture, but don’t necessarily have a medium to broadcast their successes,” stated Marks. “I want to give a voice to all those people in the most effective manner possible.”

E-mail is still the most effective form of marketing based upon studies by JupiterResearch with 87% of the online community spending their time reading e-mails. That is 17% more than the next most popular reason to use the Internet, which is for search.

Editor’s Note: For stickers, electronic images and samples contact Ryan Marks at 407.242.8548 or ryan@lionizepr.com.

About Lionize PR
Lionize – (verb) to exalt and make known as an object of great interest and importance. We are a full-service public relations and marketing firm specializing in the surfing industry, with an emphasis on manufacturers and suppliers to the global market. Our team has over 10 years of experience managing marketing initiatives for public and private companies with market-leading technologies and products. We offer a full range of marketing services, including branding, public relations, advertising, copywriting, graphic design, media placement and campaign management. To learn more, please visit www.lionizepr.com or call 407.242.8548.

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Givbak Builds Homes, Schools And Opportunities In Central America

2008-10-30T16:08:00.001-04:00

FOR IMMEDIATE RELEASE:

Givbak Builds Homes, Schools And Opportunities In Central America

Floridians will make a difference in El Salvador, Guatemala and Nicaragua in 2009

ST. AUGUSTINE, FLA. - OCTOBER 27, 2008 – Givbak, an effort by surfers to improve the living conditions for residents in Central American countries, today announced they are visiting El Salvador, Guatemala and Nicaragua in 2009 to improve the living conditions of residents in the local communities.

Each 10-day trip will result in the recording of two episodes of the six-episode television series airing on the Sun Sports channel throughout Florida. The crew, consisting of Scott Marvin (host), Danielle Marvin (co-host), Robert Lyon (lead cameraman) and Chris Sundstrom (cameraman), will spend close to two weeks in each country addressing the needs of the residents by building homes, schools, establishing sustainable “Green” practices and promoting the local culture as a humanitarian backdrop for their search for perfect pointbreaks, reefpasses and sandbars.

“We’ve been doing this for three years and every year it gets better as our impact grows,” stated Scott Marvin, host of Givbak. “The excitement Givbak brings to each community is incredible, and when we combine those stories with the epic surf it truly creates a great and intriguing story for television.”

Marvin, a professional surfer from the Big Island of Hawaii now residing in St. Augustine, Fla., draws upon his experience as owner of Orange Tree Construction building communities of “Green” homes in North Florida. Danielle Marvin, wife of Scott Marvin, is also a professional surfer who specializes in graphic design and community outreach. Robert Lyon, owner of The Big Picture, LLC, and lead cameraman of Givbak, is a seven-time Suncoast Regional Emmy Award-winner, former CBS photojournalist, and producer of the former Island Hopper television series. Chris Sundstrom, a future
Broadcast Communications major at Flagler College, will capture all the imagery while Givbak tours the towns and villages of Central America.

“Givbak has developed from an idea to a reality because we saw the need to help the communities we visited while traveling,” stated Danielle Marvin, co-host of Givbak. “It wouldn’t be possible for us to accomplish so much without the support of our families, the communities we visit and our sponsors.”

Givbak is currently looking for additional sponsors who would like to contribute to the success of the next Givbak. Interested parties would greatly benefit from the reach of the televised series throughout Florida, exposure in the series and additional mentions. For a sponsorship packet, please contact Scott Marvin at scott@thegivbak.com.

About Givbak
Since 2005, Givbak has donated countless hours to helping communities in impoverished Central American countries including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Through their efforts building homes, schools, wells, farms and supporting the economies of local families, the surfers who comprise Givbak continue its mission to build and support long-term infrastructure initiatives to locales they visit by “Never leaving without giving back.” For more information and sponsorship opportunities, please visit www.thegivbak.com.

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Deflowered at the Surf Expo September 2008

2008-09-16T17:18:00.004-04:00

No, I didn’t have sex in the Reef booth, or the Body Glove booth or even the Lucy Love booth, but man, I love the action sports industry! Attending for the first time, I expected the bikini models, throngs of t-shirt and baggy shorts wearing groms and reps, but what I didn’t expect is the proportion of the event. The booths were big as hell, the excitement was palpable, the skate ramp was an acre and the Skull Candy concert could be heard throughout the Expo.

Talking with Aaron from Eastern Skate Supply and Eastern Surf Supply, who’ve been exhibiting at the show for 20 years, I was really excited to hear that business is still good. I attend other conferences and the economy always comes up and is used as a way to lower the standards of expectations. Not this show! Mood at Quiksilver, “Great show!” WRV, “Killin’ it!” Allyance, “Buyers are there!” ESS, “Business is really strong!” And the list goes on and on.

I’m sure I stood out as the only person wearing a button-down shirt, but that’s me. When I’m not surfing or at home, it’s business. There is real money being committed in our services and I take that seriously. So while it was really a great time, I look forward to the next show in January. At least here in Fla. we can wear shorts in the winter!

Wanna pay $1200 to travel with 2 surfboards?

2008-09-05T13:28:00.001-04:00

Rant #1

Yeah, me neither.

So go sign this: http://www.ipetitions.com/petition/StopUnfairSurfboardFees/
And check the story here: http://www.surfline.com/surf-news/press-release/surfrider-assemble-to-petition-against-discriminatory-surfboard-baggage-fees_18288/

Cheers.

-Ryan

Guerrilla Marketing

2008-09-03T19:48:00.007-04:00

The most important book I've read for small businesses is Guerilla Marketing. Go to the site and buy the book by Jay Conrad Levinson. Fourteen million of these books have been sold worldwide, and the book is worth every cent- it cost me $15.32 at B&N.

For those who don't want to read, below are the 16 secrets he talks about (they end in "-ent"). If you have any questions about any of the secrets contact me and I'll tell you how to implement one or more of them- no cost.

1. You must have commitment to your marketing plan.
2. Think of that program as an investment.
3. See to it that your program is consistent.
4. Make your prospects confident in your firm.
5. You must be patient in order to keep a commitment.
6. You must see that marketing is an assortment of weapons.
7. You must know profits come subsequent to the sale.
8. You must aim to run your firm in a way that makes it convenient for your customers.
9. Put an element of amazement in your marketing.
10. Use measurement to judge the effectiveness of your weapons.
11. Prove your involvement with customers and prospects by your regular follow-up with them.
12. Learn to become dependent on other businesses and they on you.
13. You must be skilled with the armament of guerrillas, which means technology.
14. Use marketing to gain consent from prospects, and then broaden that consent so it leads to the sale.
15. Sell the content of your offering rather than the style; sell the steak and the sizzle, because people are too sophisticated to merely buy that sizzle.
16. After you have a full-fledged marketing program, work to augment it rather than rest on your laurels.

Use them for everything you do- proposals, brain-storming, execution, revisiting. They will change your business and hopefully your life.

Cheers.

-Ryan

Great Article on Career Achievement at Transworld Business Web Site

2008-08-27T15:35:00.004-04:00

I was going to post an entry on successful tactics for start-ups to get their word out, guerrilla marketing!!!, but ran across this article and thought it very timely...

How To: Make Your Job Work for You

Great advice. Cheers.

-Ryan

The 5 Ws & The H

2008-08-19T13:57:00.004-04:00

I began Lionize PR in part because I’ve always felt that if you didn’t stand for something, you’d fall for anything. I’m a surfer and that lifestyle permeates Lionize. I’m also an entrepreneur and that drive guides Lionize.

While the left and right brain dominate at different times, it wasn’t until 2008 that they coalesced into Lionize PR. I also wanted to make sure we could provide a value to our clients and that takes experience- mix in Dustin Markland, our creative director, and we’re talking the chemistry of success.

Where we claim: the North End (Va.), CB (N.C.) and NSB (Fla.). I’ve met a wide range of people along the way and they’ve all been impactful in the way I view life. Those philosophies allow me to do what I do. Really that is the essence of PR, building relationships for opportunities.

PR is not the Wizard of Oz behind an opaque curtain pulling strings and puffing smoke. We’re not a weekly conference call or a monthly retainer. We’re specifically focused on surfing, the same way an optometrist is focused, sorry for the pun, on the eyes and eyesight. As doctors began to specialize, I foresee PR doing the same, and we’re jumping to the front of the line. I believe in PR and I believe in our clients, which is why I didn’t name the company Ryan Marks & Associates, or something. We take our clients to the next level and that is what every PR firm should do.

Cheers.

-Ryan

2008-08-19T13:50:00.000-04:00