Ironic, but true. Good argument made about lack of content, not lack of revenue for declining readership.
Ryan
Thursday, February 5, 2009
Thursday, January 29, 2009
Monday, January 26, 2009
Knew this was coming...
VF Corp. buying DC Shoes!! Just pure speculation, but I knew Quik had to get rid of that brand. Time to get back to the basics.
Cheers, Ryan
Cheers, Ryan
Tuesday, December 2, 2008
OPINION: Shaun Tomson Thinks ASP Needs Pros, Not Bros
Here is the essence of my online response:
Shaun Tomson deserves respect, he’s earned it, but I’m not sure the ASP needs a big time PR firm. What it needs is a PR firm that knows surfing- Lionize PR, SnL Communications and Bill Byrne PR are some really good examples. The most important aspect of any PR campaign is passion and only the people who surf will get it and know how to pitch it. If the ASP wants more exposure they should sign a TV deal, which looks like it may happen soon with the recent Alli announcement- although I know it’s not quite there yet. All the money that pays the major sports teams players comes from TV deals. The model is out there.
A PR firm will not make ASP a better product as Shaun addresses with regards to the commentary. With each brand investing millions into the comp, they deserve to have their own commentary. Although I know scholarships may exist, if you look at every major sports association they invest huge amounts of time and resources to non-profits and charities. The ASP needs to get behind a charity, few are fine but focus on one, and require WCT & WQS surfers to spend time in their community building playgrounds, surf camps, schools, irrigation systems, etc.
The nature of surfing is that we are all slackers. And there is some truth to that. We skip school, work and responsibilities to go surfing. It’s our lifestyle and the foundation of our hero’s personalities. You can’t rewire the surfing culture for the MSM, but you can show that when there isn’t surf we’re giving back.
Shaun Tomson deserves respect, he’s earned it, but I’m not sure the ASP needs a big time PR firm. What it needs is a PR firm that knows surfing- Lionize PR, SnL Communications and Bill Byrne PR are some really good examples. The most important aspect of any PR campaign is passion and only the people who surf will get it and know how to pitch it. If the ASP wants more exposure they should sign a TV deal, which looks like it may happen soon with the recent Alli announcement- although I know it’s not quite there yet. All the money that pays the major sports teams players comes from TV deals. The model is out there.
A PR firm will not make ASP a better product as Shaun addresses with regards to the commentary. With each brand investing millions into the comp, they deserve to have their own commentary. Although I know scholarships may exist, if you look at every major sports association they invest huge amounts of time and resources to non-profits and charities. The ASP needs to get behind a charity, few are fine but focus on one, and require WCT & WQS surfers to spend time in their community building playgrounds, surf camps, schools, irrigation systems, etc.
The nature of surfing is that we are all slackers. And there is some truth to that. We skip school, work and responsibilities to go surfing. It’s our lifestyle and the foundation of our hero’s personalities. You can’t rewire the surfing culture for the MSM, but you can show that when there isn’t surf we’re giving back.
Tuesday, November 18, 2008
The disturbing inaccuracy behind Google Analytics
I'm not knocking Google, but this is a great post...
The disturbing inaccuracy behind Google Analytics
The disturbing inaccuracy behind Google Analytics
Friday, November 7, 2008
LionizePride.com: An Interactive E-Newsletter for Surfers
Sign-up, contribute content, and have it distributed worldwide for free
ORLANDO — NOVEMBER 5, 2008 — Lionize PR, an Orlando-based public relations and marketing firm specializing in the surfing community, today announces the launch of LionizePride.com. E-mailed to opt-in parties throughout the world, the e-newsletter’s content will be a combination of major news and reader submissions with embedded links if available. Sign-up and provide content at www.lionizepride.com.
“LionizePride.com is an avenue for publicity for those who can’t or don’t want to write a press release, don’t have the resources to pay someone to write one, or don’t know how to get it front of people who could read it,” stated Ryan Marks, president of Lionize PR. “While we’ll incorporate major news into the mix, I hope it will be utilized by the brands, the people and the organizations that could benefit the most from free publicity.”
Based on the concept that lions form social bonds called prides to hunt, educate and survive, LionizePride.com was born. By spreading the word about recent happenings, surfers have an avenue to contribute to the community instantaneously and have it broadcast worldwide.
“What I’ve found is that there is a ton of people who contribute to the surfing culture, but don’t necessarily have a medium to broadcast their successes,” stated Marks. “I want to give a voice to all those people in the most effective manner possible.”
E-mail is still the most effective form of marketing based upon studies by JupiterResearch with 87% of the online community spending their time reading e-mails. That is 17% more than the next most popular reason to use the Internet, which is for search.
Editor’s Note: For stickers, electronic images and samples contact Ryan Marks at 407.242.8548 or ryan@lionizepr.com.
About Lionize PR
Lionize – (verb) to exalt and make known as an object of great interest and importance. We are a full-service public relations and marketing firm specializing in the surfing industry, with an emphasis on manufacturers and suppliers to the global market. Our team has over 10 years of experience managing marketing initiatives for public and private companies with market-leading technologies and products. We offer a full range of marketing services, including branding, public relations, advertising, copywriting, graphic design, media placement and campaign management. To learn more, please visit www.lionizepr.com or call 407.242.8548.
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ORLANDO — NOVEMBER 5, 2008 — Lionize PR, an Orlando-based public relations and marketing firm specializing in the surfing community, today announces the launch of LionizePride.com. E-mailed to opt-in parties throughout the world, the e-newsletter’s content will be a combination of major news and reader submissions with embedded links if available. Sign-up and provide content at www.lionizepride.com.
“LionizePride.com is an avenue for publicity for those who can’t or don’t want to write a press release, don’t have the resources to pay someone to write one, or don’t know how to get it front of people who could read it,” stated Ryan Marks, president of Lionize PR. “While we’ll incorporate major news into the mix, I hope it will be utilized by the brands, the people and the organizations that could benefit the most from free publicity.”
Based on the concept that lions form social bonds called prides to hunt, educate and survive, LionizePride.com was born. By spreading the word about recent happenings, surfers have an avenue to contribute to the community instantaneously and have it broadcast worldwide.
“What I’ve found is that there is a ton of people who contribute to the surfing culture, but don’t necessarily have a medium to broadcast their successes,” stated Marks. “I want to give a voice to all those people in the most effective manner possible.”
E-mail is still the most effective form of marketing based upon studies by JupiterResearch with 87% of the online community spending their time reading e-mails. That is 17% more than the next most popular reason to use the Internet, which is for search.
Editor’s Note: For stickers, electronic images and samples contact Ryan Marks at 407.242.8548 or ryan@lionizepr.com.
About Lionize PR
Lionize – (verb) to exalt and make known as an object of great interest and importance. We are a full-service public relations and marketing firm specializing in the surfing industry, with an emphasis on manufacturers and suppliers to the global market. Our team has over 10 years of experience managing marketing initiatives for public and private companies with market-leading technologies and products. We offer a full range of marketing services, including branding, public relations, advertising, copywriting, graphic design, media placement and campaign management. To learn more, please visit www.lionizepr.com or call 407.242.8548.
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Thursday, October 30, 2008
Givbak Builds Homes, Schools And Opportunities In Central America
FOR IMMEDIATE RELEASE:
Givbak Builds Homes, Schools And Opportunities In Central America
Floridians will make a difference in El Salvador, Guatemala and Nicaragua in 2009
ST. AUGUSTINE, FLA. - OCTOBER 27, 2008 – Givbak, an effort by surfers to improve the living conditions for residents in Central American countries, today announced they are visiting El Salvador, Guatemala and Nicaragua in 2009 to improve the living conditions of residents in the local communities.
Each 10-day trip will result in the recording of two episodes of the six-episode television series airing on the Sun Sports channel throughout Florida. The crew, consisting of Scott Marvin (host), Danielle Marvin (co-host), Robert Lyon (lead cameraman) and Chris Sundstrom (cameraman), will spend close to two weeks in each country addressing the needs of the residents by building homes, schools, establishing sustainable “Green” practices and promoting the local culture as a humanitarian backdrop for their search for perfect pointbreaks, reefpasses and sandbars.
“We’ve been doing this for three years and every year it gets better as our impact grows,” stated Scott Marvin, host of Givbak. “The excitement Givbak brings to each community is incredible, and when we combine those stories with the epic surf it truly creates a great and intriguing story for television.”
Marvin, a professional surfer from the Big Island of Hawaii now residing in St. Augustine, Fla., draws upon his experience as owner of Orange Tree Construction building communities of “Green” homes in North Florida. Danielle Marvin, wife of Scott Marvin, is also a professional surfer who specializes in graphic design and community outreach. Robert Lyon, owner of The Big Picture, LLC, and lead cameraman of Givbak, is a seven-time Suncoast Regional Emmy Award-winner, former CBS photojournalist, and producer of the former Island Hopper television series. Chris Sundstrom, a future
Broadcast Communications major at Flagler College, will capture all the imagery while Givbak tours the towns and villages of Central America.
“Givbak has developed from an idea to a reality because we saw the need to help the communities we visited while traveling,” stated Danielle Marvin, co-host of Givbak. “It wouldn’t be possible for us to accomplish so much without the support of our families, the communities we visit and our sponsors.”
Givbak is currently looking for additional sponsors who would like to contribute to the success of the next Givbak. Interested parties would greatly benefit from the reach of the televised series throughout Florida, exposure in the series and additional mentions. For a sponsorship packet, please contact Scott Marvin at scott@thegivbak.com.
About Givbak
Since 2005, Givbak has donated countless hours to helping communities in impoverished Central American countries including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Through their efforts building homes, schools, wells, farms and supporting the economies of local families, the surfers who comprise Givbak continue its mission to build and support long-term infrastructure initiatives to locales they visit by “Never leaving without giving back.” For more information and sponsorship opportunities, please visit www.thegivbak.com.
###
Givbak Builds Homes, Schools And Opportunities In Central America
Floridians will make a difference in El Salvador, Guatemala and Nicaragua in 2009
ST. AUGUSTINE, FLA. - OCTOBER 27, 2008 – Givbak, an effort by surfers to improve the living conditions for residents in Central American countries, today announced they are visiting El Salvador, Guatemala and Nicaragua in 2009 to improve the living conditions of residents in the local communities.
Each 10-day trip will result in the recording of two episodes of the six-episode television series airing on the Sun Sports channel throughout Florida. The crew, consisting of Scott Marvin (host), Danielle Marvin (co-host), Robert Lyon (lead cameraman) and Chris Sundstrom (cameraman), will spend close to two weeks in each country addressing the needs of the residents by building homes, schools, establishing sustainable “Green” practices and promoting the local culture as a humanitarian backdrop for their search for perfect pointbreaks, reefpasses and sandbars.
“We’ve been doing this for three years and every year it gets better as our impact grows,” stated Scott Marvin, host of Givbak. “The excitement Givbak brings to each community is incredible, and when we combine those stories with the epic surf it truly creates a great and intriguing story for television.”
Marvin, a professional surfer from the Big Island of Hawaii now residing in St. Augustine, Fla., draws upon his experience as owner of Orange Tree Construction building communities of “Green” homes in North Florida. Danielle Marvin, wife of Scott Marvin, is also a professional surfer who specializes in graphic design and community outreach. Robert Lyon, owner of The Big Picture, LLC, and lead cameraman of Givbak, is a seven-time Suncoast Regional Emmy Award-winner, former CBS photojournalist, and producer of the former Island Hopper television series. Chris Sundstrom, a future
Broadcast Communications major at Flagler College, will capture all the imagery while Givbak tours the towns and villages of Central America.
“Givbak has developed from an idea to a reality because we saw the need to help the communities we visited while traveling,” stated Danielle Marvin, co-host of Givbak. “It wouldn’t be possible for us to accomplish so much without the support of our families, the communities we visit and our sponsors.”
Givbak is currently looking for additional sponsors who would like to contribute to the success of the next Givbak. Interested parties would greatly benefit from the reach of the televised series throughout Florida, exposure in the series and additional mentions. For a sponsorship packet, please contact Scott Marvin at scott@thegivbak.com.
About Givbak
Since 2005, Givbak has donated countless hours to helping communities in impoverished Central American countries including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Through their efforts building homes, schools, wells, farms and supporting the economies of local families, the surfers who comprise Givbak continue its mission to build and support long-term infrastructure initiatives to locales they visit by “Never leaving without giving back.” For more information and sponsorship opportunities, please visit www.thegivbak.com.
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