No, I didn’t have sex in the Reef booth, or the Body Glove booth or even the Lucy Love booth, but man, I love the action sports industry! Attending for the first time, I expected the bikini models, throngs of t-shirt and baggy shorts wearing groms and reps, but what I didn’t expect is the proportion of the event. The booths were big as hell, the excitement was palpable, the skate ramp was an acre and the Skull Candy concert could be heard throughout the Expo.
Talking with Aaron from Eastern Skate Supply and Eastern Surf Supply, who’ve been exhibiting at the show for 20 years, I was really excited to hear that business is still good. I attend other conferences and the economy always comes up and is used as a way to lower the standards of expectations. Not this show! Mood at Quiksilver, “Great show!” WRV, “Killin’ it!” Allyance, “Buyers are there!” ESS, “Business is really strong!” And the list goes on and on.
I’m sure I stood out as the only person wearing a button-down shirt, but that’s me. When I’m not surfing or at home, it’s business. There is real money being committed in our services and I take that seriously. So while it was really a great time, I look forward to the next show in January. At least here in Fla. we can wear shorts in the winter!
Showing posts with label Lionize. Show all posts
Showing posts with label Lionize. Show all posts
Tuesday, September 16, 2008
Tuesday, August 19, 2008
The 5 Ws & The H
I began Lionize PR in part because I’ve always felt that if you didn’t stand for something, you’d fall for anything. I’m a surfer and that lifestyle permeates Lionize. I’m also an entrepreneur and that drive guides Lionize.
While the left and right brain dominate at different times, it wasn’t until 2008 that they coalesced into Lionize PR. I also wanted to make sure we could provide a value to our clients and that takes experience- mix in Dustin Markland, our creative director, and we’re talking the chemistry of success.
Where we claim: the North End (Va.), CB (N.C.) and NSB (Fla.). I’ve met a wide range of people along the way and they’ve all been impactful in the way I view life. Those philosophies allow me to do what I do. Really that is the essence of PR, building relationships for opportunities.
PR is not the Wizard of Oz behind an opaque curtain pulling strings and puffing smoke. We’re not a weekly conference call or a monthly retainer. We’re specifically focused on surfing, the same way an optometrist is focused, sorry for the pun, on the eyes and eyesight. As doctors began to specialize, I foresee PR doing the same, and we’re jumping to the front of the line. I believe in PR and I believe in our clients, which is why I didn’t name the company Ryan Marks & Associates, or something. We take our clients to the next level and that is what every PR firm should do.
Cheers.
-Ryan
While the left and right brain dominate at different times, it wasn’t until 2008 that they coalesced into Lionize PR. I also wanted to make sure we could provide a value to our clients and that takes experience- mix in Dustin Markland, our creative director, and we’re talking the chemistry of success.
Where we claim: the North End (Va.), CB (N.C.) and NSB (Fla.). I’ve met a wide range of people along the way and they’ve all been impactful in the way I view life. Those philosophies allow me to do what I do. Really that is the essence of PR, building relationships for opportunities.
PR is not the Wizard of Oz behind an opaque curtain pulling strings and puffing smoke. We’re not a weekly conference call or a monthly retainer. We’re specifically focused on surfing, the same way an optometrist is focused, sorry for the pun, on the eyes and eyesight. As doctors began to specialize, I foresee PR doing the same, and we’re jumping to the front of the line. I believe in PR and I believe in our clients, which is why I didn’t name the company Ryan Marks & Associates, or something. We take our clients to the next level and that is what every PR firm should do.
Cheers.
-Ryan
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